Strategic product marketing for startups that want to scale right
Product marketing and growth strategy for founder-led teams ready to scale with clarity and momentum.
why hire a product marketer?
Product marketing creates clarity in the chaos of an unclear go-to-market strategy. Most early-stage teams and founders jump straight into channels — running ads, launching on Product Hunt, spinning up email sequences — without ever pausing to ask who they’re really talking to. Product marketing flips that approach.
It starts with the audience: understanding their pains, jobs to be done, and what language makes them say, “finally, someone gets it.”
From that foundation, the rest of your GTM — channels, campaigns, messaging, and positioning — becomes exponentially more effective. Without this clarity, you're just adding noise.
With it, you're building momentum.
If your startup is suffering from one of these problems, product marketing can help:
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Your product benefits alot of different buyers and you’re unsure who to focus on. I’ll help you uncover your best-fit buyers and core use case to drive land and expand growth.
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Anchoring on a market is really important. Your positioning will make sense if you are clear about which market you’re trying to break into. Part of the work I do in the positioning and GTM strategy space is clearly defining where you play, and how you can win a market, by understanding the opportunities and differentiation of what you offer.
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You can’t be everything to everyone. Getting precise about how to talk about what you do is the foundation of going to market. Ever scrolled a website and gone ‘wow’ this product is amazing. That’s the aha moment we aim to unlock for YOUR best-fit customers with positioning. Positioning is crucial at any stage, and you’re never too early to start. I work with 2-person founder teams, or larger more established teams to get this right.
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I offer comprehensive pricing research and strategy options to unlock growth through monetisation. Contact me to chat about your pricing strategy. I’ve helped companies transition to SaaS pricing models, and unlock more revenue by re-optimising existing pricing structures.
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Product marketing creates clarity in the chaos of an unclear go-to-market strategy.
Most early-stage teams and founders jump straight into channels — running ads, launching on Product Hunt, spinning up email sequences — without ever pausing to ask who they’re really talking to.
Product marketing flips that approach. It starts with the audience: understanding their pains, jobs to be done, and what language makes them say, “finally, someone gets it.” From that foundation, the rest of your GTM — channels, campaigns, messaging, and positioning — becomes exponentially more effective.
Without this clarity, you're just adding noise. With it, you're building momentum.
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The work isn’t complete when you launch a free trial or freemium offering. PLG needs optimisation. My work covers how to scale down high-touch motions and introduce self-service. I also develop experiments that optimise the entire PLG journey from the moment a visitor sees your website to upgrading to a paid plan.
about me
B2B SaaS Product Marketing consultant, coach & Advisor.
Hi, I’m Tania Clarke — a product marketer, strategic thinker, and creative builder. I help founder-led teams shape compelling narratives, accelerate growth, and drive user acquisition through focused, impactful product marketing strategies.
I bring clarity, speed, and momentum to businesses that need to move. With a deep understanding of market dynamics and a knack for seeing the signal through the noise, I deliver solutions that aren’t just smart — they work.
I combine research, storytelling, and execution to build strategies that convert. Whether it’s launching a new product, refining positioning, or optimizing the customer journey, I show up with insights and follow through with action.
Head of Product Marketing @ Qwilr
Senior PMM at Atlassian for 2+ years
Product marketer at SafetyCulture for 3+ years
Product marketing consultant for 4+ years
First APAC teacher for the Product Marketing Alliance Core Certification
work with me on:
Positioning & messaging
It’s never too early to start positioning work. I’ve designed packages for early stage and later stage startups as the positioning approach is different. I have deep expertise to help you with common positioning problems:
Not knowing which target market to concentrate on with many potential buyers
Not knowing how to describe what you do clearly and consistently
Not knowing how to ‘package it all up’ as you have so many features and benefits to talk about it
Not knowing how to differentiate and get taken seriously as you’re a new comer to an existing market
GTM strategy
Comprehensive market analysis, competitive understanding, and strategic planning to launch products to market. Getting clear on how you GTM is essential for early-stage so you don’t burn resources or cash. My GTM approach covers:
ICP & persona research sprints to uncover best-fit buyers.
Tailored GTM frameworks & channel selection designed to attract tightly defined Ideal Customer Profiles (ICPs) and user personas.
Testing framework that is designed to pivot quickly when something isn’t working.
0→1 Product Launch Foundations
Launching a new product is one of the most high-stakes, high-leverage moments for a startup — and too often, it’s done backwards. I help you launch right by anchoring everything in strategic clarity from day one.
Define your ideal customer and their real pain points
Shape a compelling value proposition that resonates
Build messaging that moves from first touch to activation
Craft the right launch strategy for your audience, stage, and goals
Optimize onboarding and self-guided flows for conversion
✨What it’s like to work with me✨
Strategy + Speed + Substance
When I join a project, it’s because there’s something that needs to shift or scale. I thrive in environments where trust, autonomy, and results matter more than process for process’s sake.
Here’s what you can expect:
✅ Focused Partnership
I only say yes to projects where I know I can make a tangible impact.
I communicate clearly and move quickly — no unnecessary back-and-forths.
🗓️ Working Style
Deep work over busywork.
Clear timelines, high-quality output.
Strategic decisions rooted in data, market understanding, and experience.
💼 Best Fit Projects:
Startups looking to accelerate growth with great foundations in the 0-1 phase.
Founders needing clear messaging, product marketing, or GTM strategy.
Businesses that value decisiveness, honesty, and high-quality execution.
Get in touch about your product marketing needs
